Dive into the alluring world of advertising with "The Milk Mustache Book: A Behind-The-Scenes Look at America's Favorite Advertising Campaign" by Jay Schulberg. Published in 1998 by Random House Publishing Group, this trade paperback offers an intimate glimpse into the making of one of the most iconic ad campaigns. Spanning 176 pages, it's a compelling read for those intrigued by the business and economics of advertising, as well as the cultural impact it exerts.
The book delves into the rich and famous landscapes, with content that spans from cooking and food to the arts and promotes a deeper understanding of the agribusiness industry. Measuring 11 inches in length, 8.6 inches in width, and 0.4 inches in height, it's a substantial yet comfortable size for reading at home or on the go. Whether you're a marketing enthusiast or simply curious about the genesis of a seminal ad campaign, this book is an insightful resource.
